If you are a fresher and you are looking for fresher jobs in digital marketing then this blog is very useful for you. Digital marketing is a type of marketing that promotes products and services through the Internet, online-based digital technologies, and other digital media and platforms. Similar to Management, one can be successful in Digital Marketing without a rigorous formal education.
Candidates must, however, have a basic understanding of industry jargon. Popular degree programs in the digital marketing field include a BBA in digital marketing, an MBA in digital marketing, and a postgraduate diploma in digital marketing.
Online digital marketing certifications are more popular than degree programs in terms of popularity. Marketing, SEO, Google analytics, affiliate marketing, and other specializations are all closely related to digital marketing. Fresher jobs in digital marketing have an average salary range from 3 lacs per annum to 4 lacs per annum.
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Some of the basic eligibility criteria for Digital Marketing courses offered at UG, PG, and certificate levels are as follows:
- Internet Marketing Candidates should have completed Class 12 or equivalent to be eligible to pursue a UG degree or diploma course in Digital Marketing.
- Internet Marketing PG Degree/Diploma: Candidates must have completed a bachelor’s level education with a 10+2+3 pattern in order to pursue a Digital Marketing diploma or degree course at the PG level.
- Digital Marketing Certificate: Typically, certificate courses have no specific eligibility requirements; however, most Digital Marketing certificate courses require aspirants to have prior knowledge of social media.
The following are the most important digital marketing subjects or topics:
- Introduction to Digital Marketing
- Introduction to CRM
- Affiliate Marketing
- Paid Ads Optimization Strategies
- Social Media Marketing
- Digital Marketing Project Management
- Market Research & Niche Potential
- SEO Optimization
- Introduction to Web Analytics
- Mobile Marketing
- Email Marketing
- Product Marketing (Facebook, Instagram, Google Ads)
- Digital Marketing Budgeting, Planning & Forecast
- Website Data Analytics
- Neuro-Marketing Fundamentals
- Competitor and Website Analysis
- Content Creation, Management & Promotion
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Some of the top Digital Marketing Colleges are as follows:
- Loyola Institute of Business Administration
- LPU – Lovely Professional University
- School of Management, BML Munjal University
- Indian Institute of Management, Rohtak
- IIM Raipur – Indian Institute of Management, Chhattisgarh
- XLRI Xavier School of Management
- Indian Institute of Management Indore
- Indian Institute of Management, Calcutta
Some of the top companies that hire digital marketing experts are as follows:
- iProspect India
- WAT Consult
- Webchutney
- Mirum India
- Quasar Media
- Pinstorm
- iStrat
- BBC Webwise
The table below shows some of the fresher jobs in digital marketing, their job roles, and their salaries per annum:
| Job Profile | Job Role | Salary per annum |
| SEO Specialist | SEO Specialists use relevant keywords to drive traffic to a website or webpage and help it rank on Google’s first page. | INR 1,76,000 |
| Social Media Marketing Specialist | A Social Media Marketing Specialist ensures positive brand engagement and quality content, whether paid or organic, across all social media platforms. | INR 2,50,000 |
| Search Engine Marketing Specialist | A Search Engine Marketing Specialist is in charge of paid advertisements on all types of search engines in order to generate revenue. | INR 2,80,000 |
| PPC Analyst | PPC analysts manage paid advertising campaigns and generate revenue that exceeds the investment. | INR 3,00,000 |
| Content Marketing Manager | The Content Marketing Manager is in charge of all content on the website. | INR 4,79,000 |
| Digital Marketing Manager | Digital Marketing Managers are responsible for establishing a brand’s online presence in order to generate cost-effective sales. | INR 5,50,000 |
Note: The above salaries given in the table may change a bit according to their change in location.
Digital Marketing Jobs for Fresher Available
Conclusion:
In the above article, we have learned about digital marketing course eligibility and its syllabus. We have also learned about top colleges where we can learn digital marketing and top companies where we can work as digital marketers. We have also learned about some of the fresher’s jobs in digital marketing and their salaries.
Not only in India but all over the world, is digital marketing a thriving industry. Almost all businesses are attempting to establish a digital presence as their reliance on online marketplaces grows. Only businesses with a digital presence have survived the economic impact of the COVID-19 pandemic. According to several surveys, most businesses are going online, so demand for the services of a digital marketer will rise.
FAQs on Digital Marketing Courses:
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Who should take a Digital Marketing class?
Those interested in marketing should pursue a Digital Marketing course rather than a traditional Marketing degree. The majority of businesses are now utilizing digital marketing techniques.
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What are the prerequisites for pursuing a Digital Marketing degree program?
Digital Marketing degree courses at the undergraduate level require candidates to have Class 12 level qualifications, regardless of the stream. A PG degree in Digital Marketing, on the other hand, requires completion of a bachelor’s degree course prior to enrollment.
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Is it possible to study Digital Marketing online?
Yes. Courses in digital marketing are available in a variety of formats. There are various modes of digital marketing course delivery available, including distance learning, online learning, full-time learning, part-time learning, and others.
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What job opportunities are available after completing a Digital Marketing course?
SEO Manager, Digital Marketing Manager, Social Media Manager, Content Writer, Paid Media Manager, Campaign Manager, and other positions are available to Digital Marketing graduates.
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What are some of the best colleges in India to study Digital Marketing?
Among the top colleges that offer Digital Marketing courses are IBS-Hyderabad, IIM Calcutta, IIM Rohtak, Xavier Institute of Management, Lovely Professional University, and XLRI.
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How long does a Digital Marketing course last?
A Digital Marketing course is typically offered as a certification. A digital marketing certificate course can last anywhere from three months to a year. Candidates can also pursue a three-year BBA program with a Digital Marketing concentration. Candidates pursuing a PGDM or MBA with a major in Digital Marketing can finish the program in as little as two years.
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Do I need to take any entrance exams to get into Digital Marketing?
Candidates seeking an MBA with a specialization in Digital Marketing must take MBA entrance exams accepted by the desired institute. Admission to the BBA (Digital Marketing) program is typically based on performance in Class 12. Some BBA programs also hold entrance exams for students interested in Digital Marketing.
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Does an online Digital Marketing course provide a better education than a full-time Digital Marketing course?
Because digital marketing necessitates more practical knowledge than theoretical knowledge, the education pattern is disorganized. Several institutes and MOOC platforms provide practical online digital marketing courses. As a result, some online Digital Marketing courses outperform traditional full-time programs. In contrast, a full-time Digital Marketing course may teach much more than an online course.
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Can I learn Digital Marketing without taking a class?
Yes. Several websites offer video lectures that can provide practical knowledge obtained by a Digital Marketer. However, taking a course is recommended because it helps to impart the necessary knowledge in a structured manner. Furthermore, during a job interview, candidates with a recognized certificate/degree/diploma are preferred.
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Which businesses employ Digital Marketing professionals?
The top recruiters for digital marketing jobs include Facebook, Paytm, Flipkart, Amazon, Oracle, and Google, among others.
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After Class 10, can I enroll in an online Digital Marketing course?
Yes. There are no minimum qualification requirements for several online Digital Marketing certificate courses. Candidates who have passed Class 10 can enroll in a digital marketing certificate program.
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How can a fresher get a job in digital marketing?
Some of the steps to get fresher jobs in digital marketing are as follows:
1. Prepare by learning the necessary digital skills.
2. Determine the Specific Role You Want.
3. Check that your resume is in good shape.
4. Outsource your services.
5. Continue to apply for jobs diligently.
6. Maintain an active presence on LinkedIn.
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