The Best Way To Start Your Digital Marketing Career

Do you want to start your digital marketing career? It is an excellent choice for you and in today’s blog I will explain the reason behind it.

Digital marketing is a trending topic right now. The digital marketing industry is exponentially growing as global digital advertising sales increase by billions of dollars per year. So, this is the perfect time to start your journey as a digital marketer, because of the increased demand for digital marketers in every field. So starting your career in the digital marketing field will be a great career choice for a bright future. So let’s get started with the best way to start your digital marketing career.

Digital marketing is a good career option

It is an obvious fact that digital marketing is a good career choice. We are currently living in a digital world where all the old traditional marketing methods are converted into digital advertising. Companies to survive in the digital workspace to improve their online visibility are demanding professionals who are skilled in digital marketing.

As a digital marketing professional, your working hour is flexible, you‘ll get great compensation and remote work opportunity to make a scaleable business impact through your technical skills.

You can join our professional diploma in a digital marketing course at DOTNET Institute. In this course, we teach you all the modules such as SEO, PPC advertising, content marketing, AdSense& blogging, email marketing, Google analytics, etc. You can avail the benefits of our online course on digital marketing easily by clicking on the given link.

Salary of a digital marketing professional

In a digital marketing career, you can earn a good salary. Although digital marketing salaries are more than competitive.

According to a recent survey done by  Credo, they state that the average salary of a digital marketing professional worldwide is $140/hour.

You can’t get the same salary from day one but multiple factors affect the salary you get such as your experience in the digital marketing industry, your clients and company, and your country location, etc.

You can earn more than your need in the digital marketing industry because the demand for digital marketing professionals is growing very fast.

10 Best way start your digital marketing career

1.Understand digital marketing fundamentals

Before starting your journey in digital marketing, first, do some proper and genuine research about this field. There are numerous free and reliable sources available online, which will help you to resolve all your doubts regarding digital marketing. You must know these digital marketing channels before starting with digital marketing.

• SEO (search engine optimization)
• PPC (Pay-per-click advertising)
• CRO (conversion rate optimization)
• Content marketing
• Email marketing
• Digital public relation
• Local search marketing
• Social media marketing
• eCommerce
• Digital Public relations 

Below is a list of some prominent digital marketing source material. You can check them out.

• Diggisuggests – SEO, Adwords, and AdSense-related blog
• Moz Blog – for the SEO blogs on the internet.
• Backlinko – reputed SEO-related blogs.
• Content Marketing Institute – best for learning content marketing
• Social media examiner – social media-related guides and case studies.
• Unbounded conversion intelligence blog – CRO (conversion rate optimization) related blogs.

2.Build your digital marketing website

Once you get familiar with the fundamentals of digital marketing, then start making your digital marketing website to practice the digital marketing skills you have learned so far.

Digital marketing is not only a theoretical process but rather a highly measurable and practical process. You need to apply the different practical approaches in SEO and social media marketing because only theoretical knowledge is not sufficient.

In your digital marketing career, you will be asked to promote multiple websites’ organic traffic (SEO), social media advertising, and sales through PPC.

Starting your digital marketing website builds your confidence and necessary skills.

Create a blog section and work on increasing your SEO rankings and also create a product or provide some sort of service and promote it through digital advertising and make sales with it.

It is a time-consuming process, but it is a solid foundation for your upcoming digital marketing career. Your digital marketing website will help you to learn multiple digital marketing concepts and you can showcase your skills in front of potential clients.

3.Be an SEO expert

You can’t have a successful digital marketing career if you do have not any knowledge about SEO (Search engine optimization). First, you need to be an SEO expert and then build your other digital marketing skills.

SEO teaches you the skills which are needed to create a website for both the search engines and the users. You can also apply the same concepts to improve your Facebook paid campaigns and Google ads. Strengthen your SEO career gradually and when you achieve the master level SEO skills, then move on to the other process.

Also check: What is SEO and How its work?

4.Get an ad certification from Google

Using Google ads (formerly known as Google Adwords) is one of the job responsibilities of a digital marketing professional. It is used to promote services and products on various Google platforms on the internet.

To get these skills as fast as possible, you need to get a Google Ad certification. There are a plethora of resources provided by Google, which help you to become a Google ads expert and with Google Ads certification, you can prove to your clients or your potential employers that you have the necessary digital marketing skills.

Also check: 10 Reasons Why You Should Use Google Ads

5.Excelling Facebook Advertising

The next step in a digital marketing career is to start with social media marketing, particularly with Facebook advertising. As a digital marketing professional, you must know the difference between the working of social media networks such as Instagram, Facebook, and Twitter. The majority of the time and the campaign budget will be mostly spent on Facebook and Instagram.

Facebook is a great social media network, plus it is a great tool for digital marketing campaigns. It is difficult to get organic exposure on Facebook but this task can be made easier by using Facebook as an advertising tool.

If you have a good grip on SEO and Google ads, then, learning about Facebook advertising is an easy task for you.

Many of its concepts are similar to PPC advertising but you still need to familiarise yourself with the various tools and policies of Facebook.

6.Become a Google Analytical expert

A digital marketing professional must need to know about analytics along with the tools that are used to generate traffic. Being measurable is one of the main characteristics of a digital marketing campaign.

You can easily get the data for how many people view your campaign, total clicks on your ads, conversion generated by those ads, and other important metrics that cover all the necessary aspects of the digital marketing campaign.

If you become a Google analytical expert, you will able to make positive decisions based on real data and you can measure the effectiveness of the digital marketing campaign and analyze the results.

7.Go for freelancing

Once, you find your comfort digital marketing channel, use it to its full potential and practice building your digital marketing campaign. Go for freelancing and or contract work for polishing your digital marketing skills and gaining valid experience and start earning as a professional digital marketer.

You can easily market your skills internationally with the help of a website like Freelancer, Upwork, and Fiverr and find project owners or employees that need your digital marketing skills. You have to create a portfolio of your past work to impress your clients. You will get more work in the future if you succeed in getting strong reviews on your projects.

You can also learn skills with freelancing to expand your work area. Increase your project limit until you reach full-time work. Then, raise your price rate for the project work until you’ve got the desired salary of your choice. You can also collaborate with other digital marketers to work on more complex projects.

Also check: Top 5 Best work from Home website in 2023

8.Go for the entry-level job in Digital Marketing

If you aren’t satisfied with your freelancing work, then you should go for digital marketing jobs like:

• PPC Specialist
• SEO Specialist
• Digital marketing specialist
• Digital marketing coordinator
• Social media marketing coordinator

You can select an in-house marketing team at a small firm or a major brand or work in a marketing agency. In some entry-level digital marketing jobs, a college degree is required, but don’t worry because you have a proven and genuine record of delivering successful digital marketing campaigns to your clients. This record will help you to get an entry-level digital marketing job without a college degree.

9.Following the marketing trends

Digital marketing is a constantly evolving and changing process. So, it is necessary to keep yourself up-to-date with current marketing trends. It helps to develop your marketing skills as well. Take some hours from your schedule and read blog posts, listen to podcasts and network with other digital marketing professionals, and observe the newest best digital marketing practices that you can use to strengthen your business.

10.Learn to use different digital marketing tools

Learn to use other digital marketing tools besides learning Google Analytics. When you become a digital marketing manager, you will need to manage the whole team of digital marketing specialists. You need to learn about multiple digital marketing tools to evaluate your teamwork and control the progress of multiple digital marketing projects.

A worthy digital marketing tool helps you in creating a dashboard for all your marketing channels and create meaningful reports for your clients and management.

There are plenty of effective digital marketing tools available but they are not free. You need to pay a monthly fee for using these additional digital marketing tools.

Conclusion

This concludes the best way to start your digital marketing career. I hope this blog, provides you with a meaningful insight into the digital marketing world. You can use the information mentioned in the blog and start your first own digital marketing campaign. Use your creativity, passion, and natural talent for digital marketing and start your exciting career journey. For more info click here:

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