What is Content Marketing? | What is Contect Marketing? Definition, Importance

What is content marketing? Content marketing is a marketing strategy that attracts, engages, and retains customers by utilizing relevant articles, videos, podcasts, and other media. 

Some of the reasons why content marketing is important are as follows: 

1. Blogs generate 67% more leads than other types of businesses. 
2. 47% of buyers view 3 to 5 pieces of content before speaking with a sales representative. 
3. Companies that use content marketing grow at a rate that is approximately 30% higher than businesses that do not. 
4. 72% of business-to-business (B2B) marketers believe content marketing increases engagement and the number of leads generated. 

Some of the types of content marketing jobs are as follows:

1. Content Specialist:

Content specialists conduct content and consumer trend research, develop content strategies, and create content for a wide range of businesses in print and digital media. They collaborate closely with the design and marketing teams to ensure that the content is compelling and consistent across all media platforms. 

Requirements for a Content Specialist: 

1. A bachelor’s degree in literature, journalism, marketing, communications, or a closely related field. 
2. Three years of experience in content creation, marketing, communications, or a related field is required. 
3. A portfolio of previously published work. 
4. Working knowledge of content management systems such as WordPress, Drupal, and Joomla. 
5. Expertise in content and layout design software such as Adobe InCopy and InDesign. 

Responsibilities of a Content Specialist: 

1. Collaborating with the creative, marketing, and design teams to brainstorm and define content objectives. 
2. Content and consumer trends research to ensure that content is relevant and appealing. 
3. Creating content strategies to reach the desired target audience and marketing objectives. 
4. Content creation for a variety of platforms such as blogs, websites, and social media. 
5. Before publishing, proofread and edit the content. 

2. Content Marketing Manager:

Content marketing managers increase web traffic and brand awareness by marketing content online.  

Content Marketing Manager Qualifications:  

1. The candidate requires a bachelor’s degree in marketing or a related field. 
2. Knowledge of online community building. 
3. Data-driven and analytical in nature. 
4. Knowledge of Google Analytics. 
5. Knowledge of social media analytics.  

Responsibilities of a Content Marketing Manager:

1. Managing digital content strategies across multiple online platforms. 
2. Increasing traffic and engagement, which leads to sales and brand promotion. 
3. Budgeting for content marketing. 
4. Measuring marketing activity results to inform future marketing campaigns 
5. Overseeing a group of writers, illustrators, and data analysts. 

3. Email Marketing Specialist:

Email marketing specialists oversee initiatives aimed at disseminating information about a company’s specific offerings.  

Email Marketing Specialist Qualifications:

1. A bachelor’s degree in marketing management, advertising, communications, or a related field. 
2. Proven experience developing high-impact, one-of-a-kind marketing campaigns. 
3. Prior experience in database management, preferably in a similar role. 
4. Excellent marketing-specific project management skills. 

Responsibilities of an Email Marketing Specialist:

1. Conducting market research to better understand current consumer behavior. 
2. Examining previous campaigns to identify areas of strength and weakness that could inform future outputs. 
3. Creating marketing campaigns that speak directly to the pain points of current and prospective customers.  
4. SEO Specialist: SEO specialists, also known as search engine optimization specialists, create content for websites that includes popular keywords based on research. 

4. SEO Specialist

SEO Specialist Qualifications: 

1. Understanding of SEO practices. 
2. Knowledge of Google Analytics and other analytic tools. 
3. Outstanding written communication skills. 
4. Multitasking ability.

Responsibilities of an SEO Specialist: 

1. Increase the number of keywords in existing content. 
2. Produce high-quality content. 
3. Look into keyword trends. 
4. Examine site analytics to determine which areas of the site receive the most traffic. 

The following table summarizes the aforementioned job profiles as well as their annual salaries in India:

The table below summarizes the above job profiles and their annual salaries per annum in the other four countries:

Conclusion

In the above article, we have learned in detail about what is content marketing and the four types of content marketing jobs. We also learned what their annual salaries are in India and the other four countries. Content marketing is the foundation of a great marketing strategy in the world of digital marketing and social media. Good content can be used to generate high-quality leads, establish thought leadership, and even attract and drive engagement.  

FAQs regarding Content Marketing: